Volkswagen is paying tribute to the iconic Beetle Hatchback with an emotional animated short film titled: “The Last Mile”
The clips shows the story of a boy whose major life events—from childhood to elderly age—are shaped and influenced by the presence of a Volkswagen Beetle. The short uses a rendition of the Beatles’ “Let it Be” performed by the Pro Musica Youth Chorus. The 1:30 mins clips ends with nod to Volkswagen’s electrified future.
“Honoring it properly required a medium with just as much versatility and universal appeal as the car itself.” “We are proud of our past but our eye is on the future – hence our choice of New Year’s Eve to hint at our upcoming long-range EV and the 2020 Atlas Cross Sport.”